Hi, I'm Justin. I’ve spent my career building new things—sometimes as a founder, sometimes as an operator, but always at the intersection of bold ideas, sound strategy, and pixel-perfect execution. I started in finance at Bear Stearns during the first wave of internet-scale businesses, working on derivative products (and a whole lot of smiling-and-dialing) before realizing I was far more interested in creating and scaling products than simply modeling them.
That shift led me into entrepreneurship, where I founded and built companies across digital music, martech, fintech, and photography. Along the way, I designed the pricing model used by global brands to deliver more than 5 billion music downloads and 200,000+ streams per second, enabled the use of 80+ billion airline miles as an everyday currency, and helped launch and scale more than a dozen ventures from zero to market—generating over $300 million in revenue.
Over time, I became increasingly drawn to the work behind the work: helping ambitious startups find traction and partnering with organizations to design new businesses adjacent to their core—or entirely new markets to pursue. I’ve led IP commercialization programs spanning more than 1,200 patents and worked with companies ranging from Fortune 50s to mid-market challengers. What 25 years have taught me is simple: breakthrough innovation only works when creativity and ingenuity is paired with structure, clarity, and accountability. That’s the intersection where I’ve planted my flag.
Today, Modven embodies that philosophy—an outcome-driven, AI-native model built for speed, precision, and real value creation. I work hands-on as principal, supported by a trusted network of specialists, to help clients move faster, make better decisions, and answer the what if. We even have our own Venture Studio asking—and answering—the same question.
I’m always open to a conversation—over a call, a Meet, or a coffee. Schedule with me here.
A demonstrably curious and capable partner.
25 Years of What If.
100’s of patents commercialized
35+ ventures designed, launched, or exited
50+ brands created
300+ pitch decks delivered
$340M+ in revenues achieved
What if we completely changed the game?
Dozens of successful projects & ventures
Partnering with leaders to build beyond What If.
In an age were intelligence has become abundant, sustainable advantage comes from designing new leverage. Modven develops startups, new markets, and experiences that serve as transformational value catalysts.
Chief Strategy Officers & Strategy Leaders
You're evaluating new ventures, market entry, or portfolio strategies—and need conviction before recommending capital deployment.
We build opportunity dossiers, market intelligence, and decision models that give you strategic optionality backed by data. You need multiple vetted options, not one-off ideas.
Corporate Development & M&A Executives
You're sourcing acquisition targets or partnership opportunities—and need proprietary deal flow before markets heat up.
We deploy continuous market surveillance and intelligent scouting that identifies targets matching your criteria before competitive auctions start. You value pricing power and early access.
Venture Capitalists & Investment Partners
You're validating investment thesis, sourcing deals, or accelerating portfolio companies—not managing consultants.
We provide thesis validation, proprietary deal sourcing, and GTM automation for portfolio companies. You need speed-to-conviction and aligned incentives, not billable hours.
CEOs & Executive Leadership
You're making major strategic bets—new markets, pivots, acquisitions—and need to quantify risk before deploying capital.
We build decision simulation models, Monte Carlo analysis, and scenario planning that transform intuition into statistical conviction. You understand better decisions compound faster than faster decisions.
Founders & Startup CEOs (Post-PMF)
You've proven product-market fit and need to scale GTM, enter new markets, or engineer competitive positioning—without scaling headcount linearly.
We automate GTM systems, design neuroeconomic positioning strategies, and run rapid validation protocols. You're capital-efficient, operationally sophisticated, and focused on asymmetric growth levers.
Chief Growth Officers & Revenue Leaders
You need GTM strategies and automation that create unfair advantages—not incremental optimization.
We engineer automated demand systems and positioning strategies rooted in behavioral economics. You compete on intelligent execution and psychological leverage, not just more activity.
We design for asymmetric upside.
VENTURE THESIS ENGINEERING
Generate a curated portfolio of venture opportunities with full strategic dossiers
We design investment-grade opportunity assessments: TAM analysis, competitive landscapes, customer psychographics, unit economics models, and executable GTM roadmaps—delivered as a ranked portfolio with clear conviction signals for each bet.
Principal
Network
AI
AUTONOMOUS DEAL SCOUTING
Identify acquisition or investment targets before they hit anyone's radar
We deploy AI-powered market surveillance scanning for startups, technologies, and market signals matching your criteria—building a living pipeline of qualified opportunities with predictive scoring and strategic fit analysis.
Principal
Network
AI
GTM ORCHESTRATION ENGINE
Engineer and deploy fully automated GTM systems that run themselves
We design end-to-end GTM automation—positioning, messaging, demand gen, lead nurture, conversion optimization—with agents handling execution while you focus on strategic decisions. Includes real-time performance analytics and adaptive optimization.
Principal
Network
AI
DECISION SIMULATION LAB
Stress-test strategies with synthetic markets and Monte Carlo modeling before deploying capital
We build agent-based market simulations, probabilistic models, and scenario engines that let you test strategies, quantify outcomes, and measure risk—transforming intuition into conviction with statistical backing.
Principal
Network
AI
RAPID VALIDATION PROTOCOL
Kill or scale venture ideas in 2-3 weeks using AI-accelerated testing
We run compressed validation sprints: synthetic customer discovery, prototype testing, market simulation, and competitive analysis—delivering go/no-go recommendations with complete supporting evidence in weeks, not quarters.
Principal
Network
AI
NEUROECONOMIC GTM DESIGN
Apply behavioral decision science to engineer positioning that creates unfair advantages
We use neuroeconomic frameworks and cognitive bias mapping to design positioning, pricing, messaging, and market entry strategies that make your offering the neurologically obvious choice—turning psychology into competitive moats.
Principal
Network
AI
How we orchestrate winning outcomes.
25+
Years in innovation as a founder, consultant, and leader
30+
New ventures designed
Read Justin’s latest essay on AI & The Parsimony Imperative.
50+
Specialists in our network and actively engaged in program delivery.
$340M+
Revenues generated by ventures launched by Justin and his teams
Read Justin’s latest essay on AI & The Parsimony Imperative.
One of the biggest reasons consultancies like Modven can thrive today is that the model itself has changed. Value no longer comes from headcount, billable hours, or a 200-page deck. It comes from fast access to the right expertise, the right ideas, and the ability to turn them into outcomes.
Modven is built for that reality.
Rather than carrying large fixed teams, we work through a carefully curated and growing network of highly accomplished specialists—AI researchers, engineers, mathematicians, strategists, designers, and creative leaders from some of the most respected agencies, startups, and academic institutions in the country.
This model allows us to bring in exactly the right expertise at exactly the right moment—whether that’s contributing to a venture design sprint, pressure-testing an idea, leading a focused workshop, or solving a highly specific technical or strategic problem. Different perspectives, backgrounds, and ways of thinking often unlock better answers faster.
We’ve been operating this way for years. It’s what allows us to move quickly, stay focused on outcomes, and avoid the overhead and inertia of traditional consulting structures. The result is a model optimized for speed, clarity, and real-world impact—powered by people, amplified by AI, and designed to deliver.
Modven is built for that reality.
Rather than carrying large fixed teams, we work through a carefully curated and growing network of highly accomplished specialists—AI researchers, engineers, mathematicians, strategists, designers, and creative leaders from some of the most respected agencies, startups, and academic institutions in the country.
This model allows us to bring in exactly the right expertise at exactly the right moment—whether that’s contributing to a venture design sprint, pressure-testing an idea, leading a focused workshop, or solving a highly specific technical or strategic problem. Different perspectives, backgrounds, and ways of thinking often unlock better answers faster.
We’ve been operating this way for years. It’s what allows us to move quickly, stay focused on outcomes, and avoid the overhead and inertia of traditional consulting structures. The result is a model optimized for speed, clarity, and real-world impact—powered by people, amplified by AI, and designed to deliver.
90%
By 2030, over 90% of companies are expected to be using AI.
$60K+
Annual cost savings for a small team leveraging AI-enabled workflows.
Read Justin’s latest essay on AI & The Parsimony Imperative.
Modven is an AI-native innovation practice by design—not because it’s fashionable, but because it’s essential. We use artificial intelligence in practical, high-leverage ways to move faster, reduce uncertainty, and improve outcomes across every engagement.
We build and deploy our own internal agents to accelerate research, synthesis, modeling, and execution—dramatically improving both the speed and quality of the work we deliver. These agents allow us to run parallel workstreams that would traditionally require large teams, while maintaining clarity and control.
Beyond that, we design AI-driven workflows that automate multi-step processes across marketing, strategy, operations, and analytics. For our corporate partners, this often means connecting disconnected systems and turning daily tasks that once took hours or days—reporting, analysis, competitive research—into near-instant responses with reliable, decision-ready outputs.
We also use AI to explore uncertainty before it becomes expensive. That includes building synthetic markets to pressure-test venture ideas, running Monte Carlo simulations to model adoption and revenue scenarios, and stress-testing assumptions long before capital or headcount is committed. The result is better signal, earlier.
Because we’re AI-native, our role doesn’t end at delivery. We provide ongoing expertise—helping teams understand where AI genuinely creates advantage, how to implement it responsibly, and how to evolve their systems as the technology changes.
Used correctly, AI doesn’t replace judgment. It sharpens it.
We build and deploy our own internal agents to accelerate research, synthesis, modeling, and execution—dramatically improving both the speed and quality of the work we deliver. These agents allow us to run parallel workstreams that would traditionally require large teams, while maintaining clarity and control.
Beyond that, we design AI-driven workflows that automate multi-step processes across marketing, strategy, operations, and analytics. For our corporate partners, this often means connecting disconnected systems and turning daily tasks that once took hours or days—reporting, analysis, competitive research—into near-instant responses with reliable, decision-ready outputs.
We also use AI to explore uncertainty before it becomes expensive. That includes building synthetic markets to pressure-test venture ideas, running Monte Carlo simulations to model adoption and revenue scenarios, and stress-testing assumptions long before capital or headcount is committed. The result is better signal, earlier.
Because we’re AI-native, our role doesn’t end at delivery. We provide ongoing expertise—helping teams understand where AI genuinely creates advantage, how to implement it responsibly, and how to evolve their systems as the technology changes.
Used correctly, AI doesn’t replace judgment. It sharpens it.
25 years of award winning work—and results.
Client:
Doc McGhee, KISS
The Ask:
Develop a comprehensive plan to increase the value of the KISS brand by $100M+ and position it for a new class of buyers.
The Work:
Modven led a focused, time-bound innovation program combining structured workshops with 20+ experts across brand, entertainment, licensing, and venture design. We paired that expertise with AI-driven modeling to pressure-test assumptions and identify the highest-value opportunities. Our creative team then developed 12 venture concepts designed to extend and monetize KISS brand equity beyond touring.
The Results:
KISS was acquired by Pophouse Entertainment for $300M+ and is now developing a permanent KISS venue in Las Vegas.
54 days
Total project duration
12 ventures
Created leveraging the KISS brand equity
Schedule a quick What If.
