Who we serve · Private equity
The margin alpha is already sitting in your portfolio companies’ own records.
Every company you own has been recording its behavior for years while its operating model stayed exactly where the last owner left it. The gap between the two is where the margin is. We find it, size it, and build what captures it, inside the hold window.
Run an Opportunity ID →What you are guarding
The worries we hear first, answered.
The deal thesis
Management attention
Tech debt at exit
Capacity
How this started
A friend in private equity was contemplating his next move.
He was thinking about his own firm at the time. As he saw it, he had two options: maintain the book, or grind three or four portfolio companies toward eight or ten with the same small team. We talked about how the constraint was no longer time. It was expertise, and expertise could now run across ten, or even twenty, companies at once.
Then I built it for him. Diligence on the records, signal extraction, monitoring across the portfolio, and an action plan per company. Strategy first, with implementation immediately behind it. That sequence is what Portfolio Alpha is.
On record
Four markets, four assumptions their records disagreed with. In every case the alpha was already visible, and we built the mechanism that captured it.
See the work →Questions
Asked before the first call.
Can you run this during diligence?
Yes. One OID on the target before you close, from the data-room export, with no site visit and nothing asked of the seller’s people. The seller’s own records show what the deal model doesn’t, and it is priced like any other OID: $500, credited against a build if you go forward.
What does the portfolio layer cost?
Each OID is $500. Builds are a fixed price per company, ten weeks each, and they run concurrently. The portfolio layer is priced on the size of the book and stated before any money moves.
Who actually does the work?
Justin Jarvinen, with a stack of agents. The person who reads your records signs the OID and builds the mechanism. There is no bench and no handoff, and everything we ship is documented and runs without us.
What if a portfolio CEO resists?
The CEO commissions it and presents it to the board. You pay for it and see what the CEO sees. It asks for an export and an afternoon, and it changes nothing in the operation until there is evidence worth acting on. It is his document, not a report on him.
What happens to the portco’s data?
It is used for that engagement and nothing else. The export arrives by encrypted transfer, never by email, and lives in a workspace that exists only for that engagement; no other company’s data, yours or anyone else’s, is in it. The models run on enterprise terms that exclude training on the data, and where the records need a warehouse it is Databricks or Snowflake under the same terms. Customer identifiers can be hashed before they are sent. When the work ends the export is deleted and you receive written confirmation. The NDA says all of this before a row is sent, and security questionnaires are answered the same day.
Also
Start here
Start with the portfolio company where the prize is largest.
One OID. Ten business days. Then decide whether to run the book.

