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Field notes · For sponsors · 7 min read

What a 100-day plan should look like in the lower middle market

Most 100-day plans are written for companies with a full finance team and clean data. Lower-middle-market companies rarely have either, so the plan has to start with the records they do have.

Justin Jarvinen · September 29, 2026

The short answer

In the lower middle market, a good 100-day plan does three things in order. It gets one trusted version of the numbers in the first 30 days, tests management’s biggest beliefs against the company’s own records by day 60, and funds a few sized initiatives with stop conditions by day 100. It is shorter and more evidence-led than a large-cap plan because the team is thinner and the data is messier. And because buyouts now need roughly twice the earnings growth they once did4, the first 100 days should build a pipeline of tested initiatives rather than a list of promises.

Why the standard plan breaks

The classic 100-day plan was built for companies with a CFO, an FP&A team, and a data warehouse. A $20M to $150M company bought from its founder usually has a controller, a spreadsheet the owner trusted, and an ERP nobody has changed in a decade. A plan that hands this team forty workstreams in the first quarter will get forty status updates and very little change.

The math has changed too. Bain estimates that a typical buyout now needs 10 to 12 percent annual EBITDA growth to reach 2.5x over five years, about twice what the 2010s required4. In BDO’s 2025 survey of 435 fund managers and operating partners, 84 percent said holding periods had lengthened over the prior year15. The first 100 days no longer just protect the deal. They set up the earnings growth the whole hold depends on.

Days 1 to 30: get one version of the numbers

Before anyone chooses initiatives, the company needs a monthly close it can trust and a simple view of margin by customer and product. It is not glamorous, and it is the step most plans rush.

  • Close the books within fifteen business days, using the same definitions every month.
  • Get invoice-line data out of the ERP with customer, product, price, cost, rep, and date. Twelve to twenty-four months is enough.
  • Ask each member of management to write down their three strongest beliefs about where margin or growth is hiding, with a number and a range.

Days 31 to 60: test the beliefs against the records

This is the step most plans skip. The beliefs written down in the first month become hypotheses, and the invoice data tests them. Some will hold. Some will be wrong, which is just as useful. And the data will usually surface one or two gaps nobody raised, most often in pricing, customer mix, or cost to serve.

Size each finding in three layers: what is visible in the records, what the company’s levers can reach, and what a realistic change could capture. Rank by the last number, not the first.

Days 61 to 100: fund a few sized bets

Pick three to five

A thin team can run a handful of initiatives well. It cannot run fifteen.

Name an owner and a number

Each initiative has one accountable person and a target stated as a range of annual EBITDA.

Write the stop condition

Agree in advance what result ends the work, so weak initiatives cannot survive on politics.

Test before rolling out

Run each change on part of the business first, against a control, so the result is evidence rather than opinion.

Specimen · illustrative figures

A $45M specialty distributor’s management team wrote down eleven beliefs in the first month. By day 60, four held, five did not, and the invoice data surfaced two they had not raised, including a freight policy giving away about $400K a year. The day-100 plan funded four initiatives worth an estimated $1.2M to $1.9M in annual EBITDA, each with a stop condition.

What to leave out

Leave out anything that cannot be measured in the company’s own records during the hold. System replacements, rebrands, and org redesigns may be right eventually, but they rarely belong in the first 100 days of a lower-middle-market deal. They consume the same few people the priority initiatives need.

Where AI fits

The step that used to cost the most, reading two years of invoice lines to test a dozen beliefs, is now the cheapest. That changes the order of the plan: evidence can come before commitments instead of after them. It does not change the rest. People still decide what to fund, and the stop condition still decides when to quit.

Sources

  1. 4Bain & Company, Global Private Equity Report 2026, press release, February 23, 2026.
  2. 15BDO USA, 2025 Private Equity Survey, press release, August 12, 2025.

Market figures describe the landscape and are not Modven results.

Questions

Asked often, answered plainly.

What is a 100-day plan in private equity?

The actions a sponsor and management team take in the first hundred days after close to stabilize the business and start the initiatives that drive earnings growth over the hold.

How is a lower-middle-market 100-day plan different?

It assumes a thinner team and messier data. It spends the first month on reliable numbers, tests management’s beliefs against invoice-level records, and funds only a few sized initiatives.

What data does a 100-day plan need?

Twelve to twenty-four months of invoice lines with customer, product, price, cost, and rep, plus a monthly close the team trusts.

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