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Justin Jarvinen is the founder of Modven, a studio near Chicago that finds the value hidden in the records mid-sized companies already keep, proves it with their own data, and builds what captures it. Over 25 years he has founded seven startups, exited two, and directly contributed to $700M in enterprise value.

Justin Jarvinen is the founder of Modven, a strategy and innovation studio in Lake Bluff, Illinois, that works with the old economy: distributors, manufacturers, service businesses, and the private equity firms that own many of them. Modven reads the records a company already keeps, its quotes, invoices, and orders, to find and size the value nobody has priced, then builds the product or workflow that captures it. The method came from studying more than twenty of Justin’s own ventures and innovation projects side by side, and every engagement starts with a ten-day Opportunity ID. Before Modven, Justin led the work that positioned KISS with a new category of buyer, and the band’s IP later sold for more than $300M. He built BCKSTGR, where United MileagePlus members bid miles on experiences money couldn’t buy, a program with United and the City of Chicago that reached $270M in contract value before the company was acquired in 2013. Across 25 years he has founded seven startups, exited two, won more than 60 innovation, technology, and creative awards, and directly contributed to $700M in enterprise value.